Hacking the Career Fair
I love career fair, I have been going to them since freshman year. Career fairs are the easiest way to interface and meet with company representatives, from HR people, recruiters, to engineers and maybe some executives. This past year I learned and tried various tricks and social engineering to be able to get every single representative I talked to remember exactly who I was.
I will share with you these basic techniques I used.
*NOTE:* I am a software engineer and have tweaked these techniques accordingly for my field, not everything will work or be necessarily appropriate for your field, so change things accordingly!
Distinguish Yourself by Dressing Sharp
Everyone that enters a career fair has the standard shirt and tie, a polo, khakis, or even a business suit. They all look the same. Now the business suit will always guarantee you a good look, if it’s properly tailored that is, but you still do not set yourself completely apart from the crowd. The whole idea to win at the career fair is to separate yourself, and going with the standard dress is going with the crowd. Now I am not saying to show up to the career fair in a t-shirt and ripped jeans, doing that will set you up for failure before you even begin.
So what did I wear? I wore a button down shirt, a sports jacket, and jeans. The shirt and sports jacket gives you a sharp, and professional look, while the jeans give you style. The sports jacket also gives you the sophistication that can come with a suit, but you still look casual enough to be approached by anyone. The odds of people wearing another look like this is very low, and thus, you set yourself apart from the crowd.
Now, a little research and finding the right style that makes you look sharp will have to be done, the above example is what worked for me. Just remember that the entire idea with your clothes is to look professional, but different, and the wild card with the outfit for me were the jeans.
One other note is that this style will be accepted depending on the company and field you are interviewing with. In software engineering, many companies have a laid back culture, so my outfit was not too far outside their comfort zone. For companies in other fields, say the governmen, things can tend to be a bit more on the conservative side. My outfit would probably work out negative for you in this case. You can take the chance and wear it to set yourself apart, but you might impress those interviewers better with a business suit. My field of interest is software, so I understand the culture behind it well, just as how you will understand your field’s culture better than others.
Talk to the Company Reps on a Personal Level
The company reps are standing around their booths all day talking to hundreds of different people, asking the same questions, and saying the same things over and over. They are just going through the motions until they see an intriguing individual. Now this individual will either have a good resume and work experience, or they find another defining feature and will want to talk to the candidate further.
To get past this barrier, there is one thing you need to know about all people: they love talking about themselves. How do you make this work with a company rep? Well when you go up to them and introduce yourself, before they have a chance to say a word, you ask:
So what do you do at (insert company name here)?
They may go into some topic about what the company does in general, but when they finish you ask them again what they personally, specifically do. They might actually work on some pretty cool stuff you might be interested. If you are knowledgable about the topic, then you can talk with them on an equal level. Hey look, you just started a CONVERSATION, one of the most basic interactions between humans. Through a normal conversation with this person, about a topic the two of you are equally interested in, you have now bridged the gap of interviewer and interviewee, into building rapport with a colleague. The amount of other people they will do this with are very few, and by doing so, you will be remember with great thoughts. Then when they actually do look at your resume, they will be more impressed with it because they know you. Just a note on topics, I would try to steer away from anything that is argumentative, a conversation with a company rep about emacs vs. vim vs. IDEs is probably never a good way to build rapport.
Go to the Career Fair on “Behalf” of a Student Group
In the past year, I became one of the officers for a student group on campus. We usually coordinate events that bring in engineers from companies to give presentations. To increase our network of company reps, I went to every single company in the career fair and told them I was there on behalf of the student group and would be interested in coordinating events with that company. Now this is not going to get you an instant interview or job on the spot, what this tactic actually gives you is the foundation of a relationship with the company, reps, and their engineers.
With this technique, I was able to get the personal business cards and emails of every company rep that was interested in doing an event with us, and most of them joked about how “they don’t gives these cards our to just anyone!” The importance of this in the long term is that you have just built a relationship with the company. They are going to remember that you are the one they need to talk to about coordinating campus events. You have just become an important person to know. Again, you have distinguished yourself from the masses. For future purposes, when you are about to graduate from school and look for a full time job, the company reps and engineers that you have met are going to remember you and how good of a person you were to collaborate and work with. As long as you can do the work, you now have a really easy way to show that you have a good personality and mindset to be a great team member.
Use the Strategies from this Video:
Be Confident and Have Fun
In the end, what is going to set you apart from the crowd is your confidence. When you go up to the company reps, don’t wait them to come to you, just go straight up to them, grab their hand and introduce yourself first. Try to lead the conversation by asking questions to them. Be a leader, be excited, and have fun! Career fairs are all about tfocusing on how awesome you are to people who are getting paid to hear you talk about yourself. So go ahead, be a complete narcissist, talk about yourself, and have fun, you just might get a job out of it!